Another Video Ad Network Plans To Go Public, As YuMe Files For $65 Million IPO

YuMes numbers look decent for a company looking to go public: The company had revenue of $116.7 million in 2012, which grew by 70 percent over the prior year. It also increased its gross margin from 38 percent to 46 percent in that time. And YuMe is already profitable, posting net income of $6.3 million, compared to a net loss of $11.1 million the year before. YuMes IPO filing comes despite a rough first week on the public markets for newly listed Tremor Video . While Tremor opened trading with shares priced between $10 and $11, the video ad network has seen its stock decline to below $8 today. But while Tremor stumbled out of the gate, YuMe actually might be better positioned to please investors, at least from a numbers perspective. Its revenue, gross margin, and net income were all greater than what Tremor showed in its initial filing . YuMe is also growing a heck of a lot faster, perhaps due to the proliferation of connected devices serving up video ads. YuMe is betting on more streaming video replacing TV watching, and on more ad dollars shifting to online viewers as a result.


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